In 2015, we forged a campaign for Phagyo by BCP (Biochimpharm). Phagyo, unlike its direct competitor antibiotics, does not kill any other bacteria except the harmful ones. Among various product benefits, this was one, which we found most interesting to explore. That’s why chosen strategic direction was called sniper VS nuclear bomb. Olympic medalist and World champion in shooting Nino Salukvadze was promoting the aforementioned most important feature of Phagyo. As a result of fruitful collaboration, awareness increased in relevant segments and accordingly the sales of Phagyo got remarkable 70% increase.