In 2020, GIZ Georgia with support from SUSA GmbH established Georgian Apparel and Fashion Association, which insures the quality of its members by increasing their competitiveness via design quality and sustainable production. We were briefed to forge branding for the Association. The symbol of Georgian Apparel and Fashion Association (GAFA) depicts texture of a fabric and letters from the abbreviation. While the round shape hints at the stamp of approval and high standard of quality. Following color palette was selected to express sustainable and bold approach GAFA takes in its activities.