story:
Perfect doesn't mean flawless
In 2017, we created branding for women empowerment project. If you look closely, you’ll see that none of these toys look similar. Some of them may have short toes, different-colored ears, but these imperfections make them unique. Like the stories behind them, these toys represent the beauty of scars that make us who we are. They are handcrafted by talented single moms from Vietnam, to create a brighter future for their kids and remind us once again that perfect doesn’t mean flawless.