Our first Hotel branding project, carried out in 2015. Transforming a single hotel into the fastest growing chain, which currently includes 4 locations: Iveria Inn, Gudauri Inn, Royal Inn and Bakuriani Inn. After secondary research and STP analysis, we suggested creating a humble brand, focused on service and comfort. Therefore we added extension ‘Inn’ to the name, creating a unique symbol and visual language which is embracing guests as a main element of comfort.