We were approached with unquestionably hard task of creating visual identity for one of the most mesmerizing parts of Georgia - Samegrelo. Although brief and brand evolving were quite mysterious, huge love towards region and Megrelians made us take the challenge. We took inspiration from an ancient Kolchian artifact found on the territory of Samegrelo in Tsaishi. Figurine from VIII Century BC depicts a deity sitting sideways riding a horse. We have decided to portray the rider modernized, abstract and more in motion. The aim was to show daring, adventurous and smart characteristics of a true Megrelian.